Amrita Deora

  • Founder

    The Designera

  • Founder

    Portofino Gallery

  • Innovation & Design

    Aurum Ventures

  • Managing Trustee

    Aurum Neev

  • Mst

    Oxford University

  • Founder

    The Designera

  • Founder

    Portofino Gallery

  • Innovation & Design

    Aurum Ventures

  • Managing Trustee

    Aurum Neev

  • Mst

    Oxford University

Amrita, 25, is from Mumbai and attended the American School of Bombay following which she studied commerce, followed by a masters from Oxford University.

Amrita launched her art and design house with The Designera & Portofino Gallery while also contributing to design in her family real estate business: Aurum Ventures. She is also deeply involved and passionate about the philanthropic initiatives by Aurum नींव.

In her spare time, Amrita is a hobby pilot while also being a trained kathak dancer and piano player.

"We've created our own little piece of history by pioneering the pop-art movement in India."

THE DESIGNERA

India’s first

pop art movement.

With 7+ years of entrepreneurial experience, Amrita launched her first venture at 18, pioneering shared working spaces. Her passion for art led to the creation of The Designera, a groundbreaking pop-art gallery in Mumbai.

The movement has led to owning over 700 pop-art pieces and supporting 150 emerging artists, spanning 3,000 square feet, earning recognition as a trailblazer in India's art scene. The Designera focuses on elevating emerging artists and integrating technology into art, featuring augmented reality and AI-assisted creations.

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“Our unique aesthetic cements us as India’s first pop-furniture brand, for those unafraid of color and a penchant for the bold.”

PORTOFINO GALLERY

Your Home, Your Canvas,

and the world's finest designers.

In 2023, Amrita expanded her groundbreaking work with The Designera by establishing Portofino Gallery, India's first pop-furniture brand. This gallery showcases bold, vibrant statement pieces and collaborates with top global designers, including Phillipe Starck, Marc Antonio, and Marcel Wanders.

Known for its unique aesthetic, Portofino Gallery merges artistry and functionality, presenting luxury furniture that transcends mere utility.

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"The best way to find yourself is to lose yourself in the service of others."

Mahatma Gandhi

AURUM नींव

The Heart

behind the art

At our core, we are dedicated to giving wings to girls' dreams through education, ensuring they have the tools to soar. We tackle malnutrition head-on by providing nutritious meals, fostering healthier futures for our communities. Our commitment to prioritizing good health is reflected in our comprehensive medical interventions.

As we plant trees, we are planting hope for a greener, more sustainable future. Safety is a top priority for us; we emphasize the mantra, "Think safe. Work safe. Be safe," to create secure working environments. In every project, we integrate green design principles, building architectures that are not only innovative but also sustainable.

Our Core Pillars

Girls Education
Nutritious Meals
Medical Interventions
Aurum Gaushala
Tree Plantation
Safe Man-Hours
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"No dream is too big and no detail is too small"

Ashish Deora - Founder & CEO, Aurum Ventures

AURUM VenTURES

Building Mumbai’s

skyline

Founded in 1996 by Amrita’s father, Ashish Deora, Aurum Ventures is one of India's premier real estate developers. With a diverse portfolio that includes residential buildings, commercial towers, and integrated townships across the Mumbai Metropolitan Region, Amrita's involvement in the innovation and design of these projects has been a contributor to their success.

It is also the country's first PropTech company, driven by technology, capital, and entrepreneurship. Aurum aims to revolutionize the real estate ecosystem through tech-led innovations. Aurum Ventures also recently acquired 14% stake in Shriram Properties ltd. 

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INNOVATOR

Curator

ENTREPRENEUR

Designer